# identity.md

## Organization Overview
- **Company Name:** Picky Bars
- **Mission:** To create natural, balanced, and performance-driven fuel options, born from the needs of professional athletes.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded by professional athletes in a home kitchen; specific date and location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Lauren Fleshman (Co-founder, Professional Athlete)
    - Jesse Thomas (Co-founder, Professional Athlete)
    - Steph Bruce (Co-founder, Professional Athlete)
    - Relevant link: https://pickybars.com/pages/our-story
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering a culture rooted in athletic performance, natural ingredients, and authentic, home-kitchen origins.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in creating and distributing natural fuel options, primarily through an online retail model.
- **Location(s) and Geographic Presence:** Primarily operates online; physical location details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.